Build human-centered products that deliver results with UX design services

Solve users’ problems and create a competitive advantage by providing the ultimate user experience
Team planning UX Design project

Exceptional UX design engages users and helps you achieve your business goals

UX services help you create products that are not only highly tailored to users’ needs and easy to use, but also deliver tangible results to your business.

Building a successful product goes far beyond just making it beautiful – great UX leads users through a seamless journey. Achieving this requires a deep understanding of your users and their needs, intelligent UX design, and rigorous testing.

Create intuitive experiences that users love

Bring UX designers on board to make your product shine
  • Design web and mobile apps

    Create seamless UX for different platforms and devices.

  • Understand your users

    Ensure solutions are customer-focused with user research and analysis.

  • Validate your ideas

    Quickly create prototypes and validate them to reduce the risk of failure.

  • Improve conversions

    Successfully increase the number of leads and sales from your website.

  • Streamline user experience

    Use customer journey mapping to uncover problems and fix them.

  • Build responsive products

    Create responsive mobile-friendly experiences built around users’ needs.

  • Sell with relevant content

    Give users the right information at the right time and in the right place thanks to slick UX writing.

  • Refine website structure

    Create intuitive and user-friendly navigation with effective information architecture.

60% of products have issues that could be solved through usability research. UX review is the best way of validating your product.

Bartek Bialek

Product Design Manager, Department Leader

Find the best solution for every stage of your business development

A dedicated product design team can help you achieve your business goals. Whether you need to craft an idea for a completely new product or elevate the quality of an existing solution, we’ll help you to create a product that is laser targeted to your users’ needs and delivers business results. Design services range from research and product review to ideation, UX design, and user testing. With the right tools and processes, you can validate ideas, optimize processes, and successfully bring new digital products to the market.
  • Discovery

    Collaborate with the design team to uncover valuable insights that will enable you to connect the users and market to your business perspective and understand what the desired product value is.

  • Product Research

    Dive deep into user behavior and your product to collect the data necessary to establish the next steps for your project.

  • UX Design

    Translate business needs into tangible solutions and design seamless user experiences that will help you fulfill your strategy and goals.

  • User Testing

    Create prototypes and test them with real users to gain a deeper understanding of user behavior and identify potential problems.

Schedule a free expert session

Design process based on best practices and methodologies that deliver

At Netguru, we have spent years honing our processes and incorporating industry best practices to provide the highest standards of UX design. While your users’ needs and behaviors may change over time, we have the proven tools and battle-tested methodologies to consistently deliver exceptional products and services, ensuring superior user experience every time.

How we work?

  1. Make sure your team has all the key information and assets.

  2. Collect insights and shape the product or its features.

  3. Transfer your ideas into connected wireflows.

  4. Verify solutions with potential users.

  5. Craft delightful interfaces aligned with gathered insights.

  6. Get ready for implementing designs into working products.

UX and UI: The perfect duo

Each product’s design consists of two codependent parts – user experience (UX) and the user interface (UI). UX is the structural representation of the product’s content and its features. Good UX design should be based on thorough research, data analysis, and knowledge about the motor skills and psychological abilities of the end-user group. It should also take into account the company’s brand strategy, KPIs, and business goals and obstacles.

UX is about making digital products usable and practical, keeping the simplest possible visual styling. User interface design focuses on usability achieved through an aesthetically pleasing layout. The user interface is not only about an app’s screens. A designer needs to set the color palette, contrast, typography, and the final dimensions of components keeping in mind facets such as grid, baseline, responsiveness, and corporate brand identity.

UX design

User experience design lies at the base of the product design process, which, in a classic scenario, consists of the following steps. Starting with the discovery stage, we move further through ideation and concept, then wireframing, user testing, implementing recommendations - development, and finally, design handover, which is the project’s termination.

The first four steps are a part of UX design, whereas the final three steps form UI design. UX designers should first get to know the product’s potential customers as deeply as possible. They may conduct interviews, lead workshops, or spend time reading about brand strategy or the end-user group. After the UX designer gathers enough information, they begin preparing user flow maps, sitemaps, and product prototypes, which are subsequently tested with a select group of users.


Analyze your UX and check your market fit to know what improvements you should introduce. UX services will help you obtain valuable insights.


Implement knowledge-based changes to enhance user experience and conversions. Transform data into decisions that will help you achieve business goals.


Monitor how well the implemented solution achieves your goals. Our well-established practices and proven methods will help improve your ROI.

User research

User research focuses on understanding users’ behavior, needs, and motivations through observation techniques, task analysis, and other feedback methodologies.

This field of research aims to improve the usability of products by incorporating experimental and observational research methods to guide the design, development, and refinement of a product. User researchers often work alongside designers, engineers, and programmers in all stages of product creation and idealization.

Wireframes and prototypes

A wireframe is a basic visual interface guide that outlines the structure of an interface and the relationships between its pages. A wireframe serves as a blueprint that defines a project’s structure, content, and functionality. Wireframes are created before any visual design work starts so that the focus is on the information architecture without the distraction of color or visual elements.

A prototype, on the other hand, is a simulation or early sample version of a final product. The main goal of prototyping is to test a product or idea before investing time and money into development. You can mock up every interaction, show all the features and views so that it can be experienced the same way as a fully developed product without engaging a developer. Prototypes validate usability issues, reveal areas for improvement, and verify overall UX strategy.

User testing

As the name suggests, user testing involves evaluating the user experience of a product by testing it with a representative group of users.

Often, it takes the form of one-to-one interviews where researchers aim to gain insights into the usability of the product and the opinions of testers. Feedback is used to verify product design decisions and can be invaluable in preventing design errors and future redesign costs.

User Experience Design at Netguru

At Netguru, we always make sure the experiences we craft are not only delightful but also provide additional value to your users and your business. This is why UX design plays an important role in our digital transformation process.

Netguru is an experienced UX design agency. We provide you with a full range of services, from business idea to product delivery. Firstly, you can create a unique value proposition before design or development starts.

We offer various research methods to collect the user insights necessary to ensure a tight fit between your product and your users’ needs. Our evaluation methods will increase the functional and business value of the product you are building, and our UX design team will help you capitalize on it – growing conversion rates, improving customer feedback, and achieving business success.

At Netguru, we understand that creating a successful digital product is not an easy job – it requires in-depth knowledge of your users, their behavior, and their needs. In order to obtain valuable insights, you will need to leverage the right tools.

Years of experience have enabled our designers to develop and verify distinct methods that enhance product usability, increase traffic, and improve conversions.

Helping innovators achieve goals through exceptional digital design

The Netguru software design team helps innovators achieve their business goals through exceptional design and data-driven consulting. Share your challenge, and we’ll create the maximum possible value no matter what stage your business is at. Sixty multidisciplinary and internationally recognized designers with experience gained on full-stack projects for startups, unicorns, and well-established enterprises will support you on your journey to success.

Our partners about the cooperation with Netguru

  • Netguru has been the best agency we've worked with so far. The team is able to design new skills, features, and interactions within our model, with a great focus on speed to market.
    Adi Pavlovic photo

    Adi Pavlovic

    Director of Innovation, Keller Williams
  • I’ve had a long-lasting partnership with Netguru. Happy that it works so well and hopeful that we can cooperate on more projects in the future. Netguru always tries to make things possible.
    Susanne Wechsler photo

    Susanne Wechsler

    Director B2B at Babbel
  • It was great working with Netguru. I'm confident it was an excellent decision to get the team involved in redesigning the Swap app. It's an excellent outcome for us, as we can do it faster in-house.
    Bruno Ramos Berho photo

    Bruno Ramos Berho

    CEO, Swap

Netguru in numbers

  • 14+

    Years on the market

  • 900+

    People on Board

  • 1000+

    Projects Delivered

  • 67

    Our Current NPS Score

Delivered by Netguru

We are actively boosting our international footprint across various industries such as banking, healthcare, real estate, e-commerce, travel, and more. We deliver products to brands such as Solarisbank, PAYBACK, DAMAC, Volkswagen, Babbel, Santander, Keller Williams, and Hive.
  • Self-care mobile app that lets users practice gratitude


    $5M Granted in funding

  • Investment platform that enables to invest in private equity funds


    $28M Granted in funding

  • Data-driven SME lending platform provider


    $20M Granted in funding

  • Lead generation tool that helps travelers to make bookings


    $47M Granted in funding

UX solutions: all your questions answered

Not sure how UX designers can bring value to your business? Check out some of the most common questions asked by our clients.
How much does it cost to design an app?

Asking this question is a lot like looking at the price of a car: it depends on what you want to accomplish. First, you need to specify what car you want.

What brands do you trust? How many seats do you need, and how much room in the trunk? Should the gearbox be manual or automatic? What about fuel type? Gasoline, electricity or a hybrid?

Shoot us a message and we'll help you with estimations.

Why do I need a UX designer?

By hiring a UX specialist, you can avoid wasted investment in developing features that your users will not want to utilize and shift your efforts to only developing features that make sense for them. This allows you to limit costs and increase your profitability.

What is UX design?

User experience (UX) is the structural representation of the content and features (including the usability, navigation, visual hierarchy, information architecture, etc.) of a given product. It is based on research, data analysis, and knowledge about the motor skills and psychological abilities of the end-user group. UX is about making digital products usable and practical while keeping the simplest possible visual styling.

Schedule a free expert session

Read more on our Blog

Check out our knowledge base collected and distilled by experienced professionals.

Curious whether Netguru is the right fit for your project?

We understand that every project is different and requires an individual approach. That is why we offer a free consulting session with a UX Design Expert. During the session, you will have a chance to find which design solutions are the right fit for your project and how working with Netguru may look like.

Schedule a free expert session with a UX design expert

Bartosz Białek

Bartosz Białek

Design Department Manager

Bartek is empowering entrepreneurs and world changers with beautiful software. He builds bespoke design services with a team of 60+ world class designers.

They trusted us

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