It’s not often I buy magazines these days. When I was a teenager, every month I would look forward to each new issue of my favourites. It’s been a long time since I have read a magazine that I have adored from cover to cover and that isn’t just pretty photos of expensive interiors. I haven’t read a Cosmopolitan or similar since I was desperate in a waiting room earlier this year, and it took me all of a minute to give up because being told that I need to spice up my sex life with something-or-other because they have unlocked the ‘mystery of men’, or that my eyelashes are not long enough, just does not fly with me.
There are those mags like Mindfood, which I can enjoy. They generally contain interesting, intelligent articles, but I’m not 35 or older. I cannot relate to the audience in which those magazines are primarily targeted. I do not have a family, I do not have my own home, I do not have a need for anti-ageing serums. I need to read something that is designed for and written by people of my generation. I especially want women writers who do not come across as ditzy fools, slaves to unrealistic female ideals. I need intelligence, wit, creativity, decent taste, and something that, when I open it up to flick through I think “Oooh, these are my people!” A moment in which I feel like I’ve found a bit of home between the pages.
Last week I had some down-time from exam study. After treating myself to my first ever spa pedicure (man, I wanted to fall asleep so badly during it), I went to the book store. And I found It. The one.
I found frankie, in all its pale gray, non-gloss, thick paged glory. I picked it up and read the subtitle “Do. Make. Look. Listen. Say. Think”, a little rush went through my body. Carefully I opened the front cover and peeked inside. I looked further, skimmed a couple of articles, glanced at beautiful photography. These are my people. This is my magazine. Finally, I have found a magazine that I know will be amazing every issue, that will be relevant to my life. I didn’t put frankie back.
I spent the next three days slowly savouring every little detail. I learned new things, felt engaged with all the content, died many times over stunning pictures and cute things, and laughed a lot.
I cannot wait for the next issue.

















